TETRA CREATIVE
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Odwalla

Odwalla Global Website

Responsibilities: Senior Designer, develop concepts and create visual directions

GROWING GOODNESS

The campaign idea is for every virtual tree a consumer "creates" Odwalla plants a real tree. The core creative concept is "Odwalla helps you do real goodness by first, "Growing Goodness".

An aesthetic of "paper craft", and "pull tabs" conceived by two very talented Art Directors at 360i and I have had the opportunity to work with.

Here are some polished versions.

 
agoodstart-animation_0001_02.gif
odwalla-protein.jpg
odwalla-superfoods.jpg
odwalla-goodness-grow-here.jpg
odwalla-bars.jpg
odwalla-garden-organics.jpg
odwalla-earth.jpg

Web-award for outstanding achievement in Web Development

Winning Entry: Odwalla Goodness Grows Here - Winner Name: Odwalla & 360i - Award: Best Beverage Website